Recent work

KPMG Marketplace

KPMG Australia found that their consultants often have several weeks of ‘downtime’ between their major consulting projects. To maximise deployment of these professionals, they asked Different Drum to help promote KPMG Marketplace - a digital one-stop-shop for short-term placement, in businesses that typically couldn’t afford a KPMG consultant.

We positioned these experts as the ultimate Problem Solvers: highly experienced, supremely capable, and ready to hit the ground running in your business.

VRC Super Garden Party Event Branding

As if Super Saturday at the races at Flemington weren’t already super enough, Different Drum helped bring the party to life with our creative work on the inaugural Super Garden Party.

The VRC and its partners transformed The Elms at Flemington to a leafy green burst of colour, style and fun. Our branding and design for the big event marked it as an even more inviting place to indulge in food, wine, music and revelry, from first race to last.

Financial Times
ePaper

One of the world’s leading independent sources of news, information and opinion, the Financial Times asked Different Drum to help get the word out about one of its newest offerings.

The FT ePaper is an exact replica of the printed newspaper, perfect for anyone wanting the convenience of digital, but delivered as a print-journalism experience.

Our solution was for FT to avoid high-cost advertising, and instead get the attention of people already interested in getting their news online, through Social channels like Instagram, LinkedIn and Facebook.

NAB Business banking brand Campaign

Well before any creative idea was formed, we worked hand-in-hand with Executive and Senior Management at NAB, and in close collaboration with Clemengers BBDO, who is NAB’s appointed Corporate & Consumer Brand agency.

Working side by side (even in each others’ offices), our team and Clemengers developed a meaningful and insightful positioning for NAB’s Business Bank, that adhered perfectly with the overall Brand positioning of “More than Money”.

The creative campaign that eventuated from this strategic collaboration between the two agencies, “Backing business in the moments that matter” ran in virtually every possible channel (TVC, Outdoor, Print, Digital, PR and more) and continues to drive results well past expectation.

VRC Melbourne Cup Carnival Guide

Previous Members’ Guides to the Melbourne Cup Carnival just listed the usual data: ticket prices, dining options, and terms and conditions.

We thought of a different way to do it: transform the technical communication into something that Members’ could get excited about, take inspiration from, and really use to start imagining their ideal Cup Carnival week.

Ticket sales are off to their fastest start ever.

VRC CARNIVAL MAGAZINE

We breathed new life into a fairly staid format. We created the entire Magazine design to reflect the fun, the fashion and the passion of Australia’s most renowned racing club. We brought new energy, fluidity, style and grace to every page of a 140 page Magazine, lifting its spirit to all new heights for the VRC and its members.

VRC one huge holiday promo

Promotional campaigns happen all the time, but not like this. Racegoers could win a trip to exotic locations simply by attending a series of races.

So to drive home the message, we created massive, on-ground boards that let our audience ‘step into the scene’, encouraging them to take selfies as if they had already won a trip to Venice, Istanbul or Bora Bora.

VRC inside headquarters newsletter

Newsletters are a tried and true method of communicating to your base, but rarely grab much attention or sell the experience you want to convey.

That’s why we rethought every aspect of the VRC’s quarterly newsletter to its Members - from bold, graphic and colorful design … to fewer words and more impactful and dynamic imagery throughout … to changing from newsletter-style layout to glossy-magazine-style … and then delivered in both printed and e-book formats. It set the standard for ongoing newsletters from the VRC from here.