Financial Times
ePaper

One of the world’s leading independent sources of news, information and opinion, the Financial Times asked Different Drum to help get the word out about one of its newest offerings.

The FT ePaper is an exact replica of the printed newspaper, perfect for anyone wanting the convenience of digital, but delivered as a print-journalism experience. 

Our solution was for FT to avoid high-cost advertising, and instead get the attention of people already interested in getting their news online, through Social channels like Instagram, LinkedIn and Facebook.